In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Barrett Cox, Director of Performance Marketing at Net32, to discuss what dental marketing actually looks like in 2026. From online reputation and Google reviews to AI, paid advertising, and patient retention, Barrett shares practical strategies that help practices grow without wasting their marketing budget.

Rather than chasing every new marketing trend, Barrett explains why the strongest practices focus on building trust first. A great patient experience, consistent educational content, and a solid online presence create the foundation that makes every marketing dollar work harder. He also shares how practices can better evaluate marketing agencies, avoid misleading performance metrics, and measure success using simple business numbers instead of complicated dashboards.

Whether you're investing heavily in marketing or just getting started, this conversation offers practical advice to help you attract more patients, retain the ones you already have, and build sustainable growth for your practice.

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What You'll Learn

• Why reputation and trust are still the biggest drivers of new patient growth
• How to maximize a small dental marketing budget
• Common Google Ads mistakes that waste money
• The importance of patient retention before patient acquisition
• Simple ways to measure marketing ROI without complex dashboards
• How AI is changing dental marketing and SEO
• Why consistency matters more than posting constantly
• How to evaluate whether your marketing agency is actually delivering results
• The front desk's role in converting marketing leads into patients
• Marketing strategies every dental practice should prioritize in 2026

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Key Takeaways

00:55 Welcome to the Podcast & Introducing Barrett Cox

03:05 What Net32 Does for Dental Practices

05:02 What's Working in Dental Marketing in 2026

07:20 Google Ads, Brand Searches & Avoiding Wasted Spend

11:17 Marketing on a Small Budget

14:35 How to Measure Marketing Success

18:50 Building the Right Foundation Before Marketing

20:31 AI, SEO & The Future of Dental Marketing

22:23 Why Marketing Sometimes Fails

26:42 Easy Marketing Wins Every Practice Can Implement

28:20 Avoiding Marketing That Looks Good But Doesn't Perform

30:13 The Front Desk's Impact on Marketing ROI

30:52 Should Practices Use AI Receptionists?

32:38 The Biggest Marketing Mistakes Dentists Make

34:25 Final Marketing Advice & How to Connect with Barrett

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Connect with Barrett

Website: https://www.net32.com/

Email: bcox@net32.com

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

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This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

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This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

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Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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