The Raving Patients Podcast


, Episode 


The Power of Protection: How Dental Warranty Can Help Market Your Dental Practice


, Episode 


July 7, 2023

The Power of Protection: How Dental Warranty Can Help Market Your Dental Practice

When working on their marketing strategy, most dentists forget about a small but very important thing: Dental warranties.

Many of us completely disregard the use of dental warranties or even how good of an addition they can be to our dental practices.

But today, I’m here to change that. 

Dental warranties can be part of a strong marketing strategy. They’re a great way to attract new patients and give your practice the competitive edge it needs to thrive and flourish.

However, I won’t be alone in talking about this. 

As always, I have invited an expert on the podcast to tackle the week’s subject. 

Today’s guest on the podcast is Vanessa Vitagliano, Director of Business Development and Marketing at Dental Warranty.

She has spent the last decade immersed in various roles within the dental industry, beginning with customer support, followed by sales and marketing and now business development. 

This broad range of experience has helped her bridge the gaps between departments and develop effective systems and processes for each one of them. 

Today, Vanessa and I will be discussing the basics of dental warranties, what makes them unique, why they are an essential part of any successful dental practice marketing strategy, and more.

Are you ready?

Let’s dive in.

Key Takeaways: 

Introduction (00:00)

What is Dental Warranty? (02:02)

How to recommend Dental Warranty to your patients (06:58)

What does Dental Warranty cover? (11:44)

Let’s talk finances (13:12)

How to add Dental Warranty to your marketing (19:53)

How to include Dental Warranty in your pricing (27:40)

Let’s do a quick Q&A (28:44)

Additional Resources:

Follow Dental Warranty on Facebook:

Follow Dental Warranty on Instagram:

Follow Dental Warranty on LinkedIn:


Are you ready to take your dental business to the next level? Register for my live event today at:

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Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



Len would love to connect with you.

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