The New SEO Playbook: Why Social Media is No Longer Optional

Your next new patient may never search Google. AI platforms like ChatGPT and Google AI are reshaping how people find dentists — and social media is now fueling those algorithms. If you’re still treating marketing like a bunch of separate buckets, you’re about to fall behind. In this episode, Dr. Len Tau and digital marketing powerhouse Dr. Anissa Broussard reveal why your SEO strategy must evolve — and how to stay visible as search radically changes.

In this conversation, Dr. Len sits down with Dr. Anissa Broussard, co-founder of Digital Floss, to unpack The New SEO Playbook: Why Social Media is No Longer Optional. They break down how AI search engines scan social platforms to recommend dentists, why content posted on Instagram and other channels now impacts Google rankings, and how practices can position themselves to dominate local search. Anissa also shares practical, no-fluff tips on maximizing reviews, updating your website content, and leveraging short-form video to attract quality patients — not just any patients.

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What You’ll Learn From This Episode

• Why traditional SEO alone won’t keep you visible as AI search grows
  
  
• How Instagram captions, FAQs, and Google profile updates impact search results
  
  
• Practical steps to get recommended by AI engines like ChatGPT & Claude
  
  
• The real ROI of Google Ads vs. Meta (Facebook & Instagram) ads for dentists
  
  
• How to target high-value patients with geo-fencing and better lead funnels
  
  
• Simple content strategies that train algorithms to favor your practice long-term

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Key Takeaways

00:41 Introduction to Digital Marketing in Dentistry

02:55 The Role of Social Media in Dental Practices

07:32 AI and Its Impact on Dental Marketing

20:43 Understanding Google Ads and Their Costs

24:03 Improving Lead Quality for Dental Practices

32:00 Future Trends in Dental Marketing

37:09 Conclusion and Resources

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Connect with Dr. Anissa

• Learn more about Dr. Anissa Broussard and her work at Digital Floss by visiting digitalfloss.com. 
• There you can request a free Visibility Audit, explore resources, and see how her team helps dental practices build authentic brands, dominate AI-driven search results, and attract high-quality patients.

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

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This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

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This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

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Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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