If you think your “pretty” website alone is enough to bring patients through your doors, think again. Dental marketing today is more complex—and more critical—than ever. From SEO secrets and Google Ads strategy to why your website might be quietly sabotaging your practice growth, this episode is your blueprint for smarter marketing decisions. Dentists, this is one you can’t afford to miss.

On today’s episode of the Raving Patients Podcast, I’m diving deep into the world of dental marketing with two incredible guests from Gargle—Brandie Lamprou, VP of Corporate and Sales Development, and Cassidy Turley, Partnerships and Lead Generation Manager.

If you’ve ever wondered:

✅ Is my website really helping me rank and convert patients—or just sitting there looking pretty?
✅ Why is SEO a must-have and how do I stand out when the dentist down the street is doing it too?
✅ Are Google Ads worth the investment for general new patients—or should I be targeting high-value procedures?
✅ What’s the real deal with Google Analytics and why should you demand access to your own data?
✅ When should a practice consider running ads, and when should you hold off?

…then you’re in the right place.

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Takeaways from This Episode

Your Website Is Your Digital Waiting Room

• It’s not enough to have a beautiful website—it must be optimized for user experience, calls-to-action, and SEO. Think of it as your 24/7 digital receptionist.

SEO: Not Optional, Non-Negotiable

• SEO is the long game—but an essential one. Without it, even the best website is invisible. Gargle emphasizes customized, keyword-rich strategies tailored to your services and competitive landscape.

Google Analytics Transparency Matters

• Beware marketing firms that give you “their own dashboard” instead of true Google Analytics access. You deserve to know bounce rates, time-on-site, and real conversion metrics.

Strategic Google Ads Spend

• Ads for “dentist near me” can help fill chairs, but higher-value cases like implants or Invisalign deliver stronger ROI when done right. However, don’t jump into ads until your foundational marketing is solid.

Google Business Profile: Your Local Powerhouse

• Your Google Maps presence is as crucial as your website. Keep your profile updated, gather reviews, and think of it as your local SEO front line.

One-Stop-Shop Advantage

• Gargle’s all-in-one marketing approach simplifies your life. One team managing your website, SEO, ads, and content ensures consistency—and saves you time, money, and frustration.

Update, Update, Update!

• Monthly website updates signal to Google that your practice is active and relevant. Design refreshes every 2-2.5 years keep your online presence modern and competitive.
  
  

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Key Takeaways

00:44 Introduction and Event Announcement

01:50 Meet the Guests: Brandie and Cassidy from Gargle

03:48 Understanding Gargle's Role in Dental Marketing

05:52 The Importance of a Strong Website

07:52 SEO: The Key to Online Visibility

15:00 The Role of Google Ads in Dental Marketing

18:20 Determining the Right Marketing Budget

20:39 When to Start Using Ads

23:40 The Importance of a Solid Foundation

25:41 Secrets to Ranking Higher on Google Maps

27:00 Updating Your Website: Best Practices

29:18 User Experience: The Digital Waiting Room

30:45 The All-in-One Marketing Approach of Gargle

32:15 Lightning Round Q&A

36:15 Conclusion and Free Marketing Assessment Offer

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Connect with Gargle

• Phone: 888‑842‑7453
• Email: info@gargle.com
• Website: www.gargle.com

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

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This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

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This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

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Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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