On this episode of the Raving Patients Podcast, Len sits down with Matthew Petchel to discuss how to use a proven system and measure ROI to leverage digital marketing for your practice.

Some takeaways from this episode include: 

• How finding 'big case' patients requires a precise strategy - you're likely not spending enough on their Google/Facebook/Instagram Ads

• Your phone isn't being answered 100% of the time - and the person answering the phone is not selling your services - they're just answering questions.

• The importance of a treatment coordinator in new patient acquisition and must be trained to 'listen & sell'.

• The importance to trust your digital agency/website company since the vast majority of new patient leads will come from this.

Matthew Petchel is a dental industry marketing veteran who owns Brand Target - a marketing and branding agency for healthcare companies. He also helps run Microsite's dental vertical by helping dentists use big case marketing to be #1 in their market for either implant or cosmetic procedures. Eight years ago, Matthew wrote 'Branding In Practice - The Little Black Book of Branding Secrets That is an Absolute Necessity to Dentists Success'.