The Raving Patients Podcast



, Episode 


Supercharging Your Branding for Your Dental Practice with Sarah Ruberg



, Episode 


May 31, 2024

Supercharging Your Branding for Your Dental Practice with Sarah Ruberg

How many times have you confused one dental practice with another? I know I have! 

It’s tricky for dental practices to stand out when it comes to branding. Several use generic stock images and cookie-cutter templates to push content online, missing that one thing that truly sets them apart — authenticity.

In this episode, I sit down with Sarah Ruberg, a seasoned branding expert in the dental industry, to break down the strategies that will supercharge your dental practice’s branding. 

Sarah is the founder of Our Thrive Tribe and has dedicated her career to helping dental practices and industry partners excel in the dynamic landscape of DSO's. With expertise in personal and corporate branding, she empowers practices to reach their full potential, expand their reach, and achieve significant growth. 

From actionable strategies for establishing an authentic brand presence to expanding your network the right way, this episode is packed with tips every dental professional needs to know to solidify themselves as a trusted authority. 

We also talk about: 

  • The importance of outward engagement on social media.
  • How social media can also work for recruitment and staff retention. 
  • The benefits of live networking events.
  • Questions to ask yourself when defining your unique selling proposition.
  • Overcoming the fear of self-promotion online.
  • And much more!

Tune in now to learn how to TRULY stand out in the dental industry!

Key Takeaways:

Meet Sarah Ruberg & How She Entered The DSO Space (00:00)

Sarah Explains Why Having A Brand Is Important (06:17)

Branding Your Practice & Finding What Makes You Unique (10:18)

Sarah’s Insights on Leveraging Social Media (17:31)

Overcoming The Fear of An Online Self-Promotion (23:51)

The Power of Networking (25:23)

Lightning Round Q&A With Sarah (29:20)

Additional Resources:

Connect with Sarah Ruberg at Our Thrive Tribe: 





Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:

Use code RAVING to save $100 on registration.

Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



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