Patients today don’t just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian DeJong of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing.

We cover why reviews are “the Bitcoin of dental marketing,” how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you’ve ever wondered how to move beyond generic messaging and truly connect with patients, this episode will show you the path forward.

Here are some of the interesting stuff we talked about in this episode.

• Why Storytelling Matters: Patients aren’t just buying services—they’re buying your story, values, and unique approach to care.
• The Power of Reviews: As Ian puts it, “Reviews are the Bitcoins of dental marketing.” Reputation is now the #1 factor patients consider when choosing a dentist.
• Attracting the Right Patients: It’s not about chasing every new patient—it’s about attracting the right ones who align with your values and help prevent burnout.
• The Role of the Dentist: Marketing success depends on your participation—reviews, testimonials, and authentic messaging start in your office.
• What Sets Great Practices Apart: Generic “we treat patients like family” isn’t enough. Distinct experiences, stories, and brand voice create lasting trust.
• Looking Ahead: The future of dental marketing is less about Google Ads and more about authentic social proof, storytelling, and meaningful patient connections.

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Key Takeaways

00:00 Introduction to Dental Marketing and Storytelling

02:11 Understanding Pain-Free Dental Marketing

06:12 The Shift to Storytelling in Dental Marketing

10:05 Differentiating Your Dental Practice

11:39 The Importance of Google Reviews

12:40 How Patients Select Dentists Today

19:12 Attracting the Right Patients

22:48 The Dentist's Role in Marketing Success

25:39 Future Trends in Dental Marketing

28:25 What May Fade in Dental Marketing

30:13 Lightning Round Q&A

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Connect with Ian

• 🌐 painfreedentalmarketing.com
• 📩 Schedule a free consultation to discover how storytelling can transform your marketing and attract the patients you want.

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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