The Raving Patients Podcast


, Episode 


Secrets of Cause-Related Marketing: Building Your Practice by Doing Good With Steven Anderson


, Episode 


November 3, 2023

Secrets of Cause-Related Marketing: Building Your Practice by Doing Good With Steven Anderson

As business owners and entrepreneurs, we dentists have an obligation towards society to do good for those less fortunate.

And if you’re looking to grow your clinic while also donating to charity and helping your community, cause-related marketing is the way to go.

Cause-related marketing can be a mutually beneficial collaboration between your clinic and a nonprofit where you promote their cause and they promote you.

And here at the Raving Patients Podcast, we believe that every business should commit to a cause and have some type of a cause-related marketing strategy.

Because not only is it good for your own profits, it also turns you into a more active member of your community and allows you to do good in the world. 

Cause-related marketing is a great way to show your patients that you’re committed to more than just making money and running a business. It shows them you’re being proactive and are making real efforts to do good in the world.

But don’t take any of this from me! 

Instead, I want you today to listen to an expert.

His name is Steven Anderson, and he is this week’s guest on the podcast. 

As he says in this episode, cause-related marketing has a huge impact on dental practices everywhere. As a business or a practice, it gives you an opportunity to engage with people at a different level, at an emotional level.

If you’ve been listening to the podcast, then you know I had him over only a few months ago, and he is already back to share even more knowledge with us.

For those of you who don’t know him, Steven is a dental entrepreneur, author, presenter, and philanthropist. He is also the co-founder of the Smiles for Life Foundation, which has raised over $50 million for children-related dental causes.

Today, Steven and I will be discussing cause-related marketing, why you need to add it to your overall marketing strategy, how to pick the right cause for your dental practice, and how to create a Culture of Success in your clinic.

Steven will also be sharing tips on how to get your team in the right mindset and engage them through cause-related marketing, talking about the difference between giving back and doing good, and discussing the work he does with the Smiles for Life Foundation.

Are you ready?

Let’s dive in.

Key Takeaways: 

Introduction (00:00)

Meet Steven (00:59)

The Smiles for Life Foundation (02:02)

How to pick the right cause for you (08:51)

Doing good vs giving back (13:36)

How to engage your team (16:36)

How to create a Culture of Success (21:50)

Quick Q&A (28:21)

Additional Resources:

Learn more about Steven Anderson:

Connect with Steven on Instagram:

Connect with the Smiles for Life Foundation:


Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



Len would love to connect with you.

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