The Raving Patients Podcast


, Episode 


Polite Persistence in Dental Marketing: The Power of Process and Following Up


, Episode 


November 24, 2023

Polite Persistence in Dental Marketing: The Power of Process and Following Up

Have you ever wondered why your dental practice isn't getting more customers? Dental marketing is the answer!

Many dental practices leave marketing on the back burner in their list of priorities, and I get it. Marketing takes a lot of effort and expertise, and let’s face it, it’s not taught at dental school. 

I’ve seen many dentists do their best with what they’ve got, but this often results in clinical, straightforward, and stock photo-laden websites and social media feeds.

This is the total opposite of standing out, and it might be the very thing that isn’t sparking a connection and inspiring patients to visit your practice. 

If you’re feeling identified, it might be time to take a hard look at your marketing efforts!

Join me in this week’s episode where I’m digging up the best marketing strategies for dentist practices with Laura Maly and Michael Anderson.

They’re the founders of Wonderist Agency, a full-service marketing agency based in San Diego that’s focused on dental marketing. They started 10 years ago in this arena and are now serving up to 800 clients nationwide.

The duo shares insights on standing out in the dental industry through authenticity and finding what makes you stand out, even if that means drawing from your personal life. 

We tackle various dental marketing-related topics, such as:

  • Making a good first impression
  • Effectively communicating with your target audience
  • Understanding the audience demographics for your practice
  • Finding the right channels to reach potential customers

We also talk about CRMs and automation, touching on how vital it is to have a solid system for following up with the leads obtained through your marketing efforts. 

So if you’ve been struggling to nail down an effective marketing strategy for your dental practice, tune in to learn how you can spruce up your approach! 

Key Takeaways:

Introduction (00:00)

Meet Laura & Michael from Wonderist Agency (02:08)

Making a first impression and standing out with your practice (04:57)

Targeting your ideal patient (11:23)

Looking into demographics (17:55)

The power of storytelling (20:45)

Setting up a follow-up system (24:18)

Quick Q&A (31:26)

Additional Resources:

Learn more about Wonderist Agency:


Connect with Wonderist Agency on social media:





Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



Len would love to connect with you.

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