Your next patient may not find your dental practice through a traditional Google search. They may ask AI who the best dentist is, and what AI says about your practice will depend on the digital story you’re building right now.

In this episode of the Raving Patients Podcast, Dr. Len Tau welcomes back Rita Zamora, founder of Connect90 and author of Get Found, Get Liked, Get Patients, to discuss how AI is changing the way patients discover, evaluate, and choose dental practices. Rita explains why your website, reviews, social media, online listings, and other digital assets can no longer be treated separately. Together, they form an online ecosystem that helps both patients and AI determine whether your practice is credible, relevant, and worth recommending.

Rita and Dr. Len also break down the growing importance of review consistency, strategic social media content, online scheduling, and authentic photos and videos. They discuss why practices need to be intentional about what they want to be known for online, how AI is interpreting digital signals across multiple platforms, and why generic or heavily AI-generated content may actually work against your practice. If you want your practice to stay visible as AI-assisted search becomes part of the patient journey, this episode gives you practical steps to start preparing now.

What You’ll Learn

• How AI is changing the way patients find and choose dentists
• Why your online reviews are foundational to AI visibility
• What an online ecosystem is and why every part of it matters
• Why review consistency, volume, and quality all influence credibility
• How social media content is becoming part of your evergreen reputation
• Why practices should post more strategically about the services they want to be known for
• How authentic photos and videos strengthen your digital presence
• Why online scheduling could become essential as AI agents evolve
• How to create a stronger digital story for both patients and AI
• Why a content calendar can help practices stay consistent without overwhelming the team
• One simple step practices can take now to strengthen their online visibility

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Key Takeaways

02:03 Get Found by Patients and AI

02:48 Meet Rita Zamora

04:16 AI, Reviews, and the Future of Patient Trust

06:35 Building Your Practice’s Online Ecosystem

08:44 How AI Is Changing Patient Discovery

11:53 Reviews as Trust Signals for Patients and AI

14:40 Review Velocity and Avoiding Incentivized Reviews

17:55 Social Media’s New Role in Dental Visibility

21:04 Creating Consistent Digital Signals

25:39 Online Scheduling and AI-Assisted Patient Acquisition

28:17 Building a Stronger Digital Story for Your Practice

31:34 Common AI and Online Presence Mistakes

32:58 How Often Should Dental Practices Post?

34:00 Using a Content Calendar for AI Visibility

35:50 One Simple Change to Strengthen Your Online Presence

37:22 Connect with Rita Zamora

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Connect With Rita

Rita helps dental practices strengthen their online ecosystem through strategic social media, consulting, and speaking, with a growing focus on preparing practices for AI-driven patient discovery and visibility.

Website: https://connect90.com/

Social Media: Search for Rita Zamora across major social media platforms.

Rita also offers a free on-demand webinar with Teresa Duncan and Malika Azargun covering AI visibility, revenue cycle management, practice management, and team management. The webinar is available under the Resources section of the Connect90 website.

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

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This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

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This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

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Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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