Most dentists are still focused on Google rankings — but patients are quietly changing how they search.
Instead of typing “best dentist near me,” they’re asking AI tools like ChatGPT, Google AI Overviews, and other intelligent assistants to recommend a dentist for them.
And here’s the hard truth:
If your practice isn’t visible to AI, you don’t exist in those conversations.
In this episode, Dr. Len Tau welcomes Eri Georgiev, founder of SoRN AI, a tech-driven growth agency helping businesses — including dental practices — get recommended by large language models like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini.
Eri breaks down how AI search works differently from traditional Google search and why dentists need to start thinking beyond rankings and keywords. Instead of showing a list of websites, AI tools now recommend providers — often selecting just one or two practices for a patient to consider.
Throughout the conversation, Dr. Len and Eri explore what actually influences AI recommendations, including website structure, authority signals, reviews, online mentions, and even platforms many dentists overlook — like Reddit. Eri explains why AI traffic often converts at a higher rate than Google traffic and how early adopters of AI search optimization can leapfrog larger, more established practices.
The episode also dives into practical, actionable strategies dentists can implement now, such as optimizing site structure for AI crawlers, using schema markup, leveraging reviews beyond Google, and positioning themselves as trusted entities online. Erialso shares a forward-looking view of what’s coming next — a world where AI assistants may book dental appointments directly for patients.
If you care about practice growth, patient acquisition, and staying relevant in a rapidly changing digital landscape, this episode is a must-listen.
01:29 Dentists Who Ignore AI Search Will Fall Behind
03:30 What SoRN AI Does & Why AI Search Matters for Dentists
05:55 Early Adopters, AI Search & Competitive Advantage
09:35 ChatGPT vs Google: How Patients Are Searching Now
11:48 What Is AI Search Optimization (AISCO)?
16:09 SEO vs AI Search: What Dentists Still Need to Do
16:49 Why Reddit Has Massive Influence on AI Recommendations
19:50 Google Reviews vs Reddit Comments: What AI Looks At
24:17 The Future: AI Booking Appointments for Patients
26:37 Technical Wins Dentists Can Implement Right Now
30:40 Lightning Round Q&A with EriGeorgiev
36:55 Special Offer for Raving Patients Listeners
Connect with Eri
Founder, SoRN AI
🌐 Website: https://sorn.ai
🎁 Special Offer:
Mention The Raving Patients Podcast and receive $1,000 off your first month of service.
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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/
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