The Raving Patients Podcast


, Episode 


Data-Driven Marketing for Your Dental Specialty Practice with B2B Marketing Expert Stacy Hill


, Episode 


February 23, 2024

Data-Driven Marketing for Your Dental Specialty Practice with B2B Marketing Expert Stacy Hill

Do you have a dental specialty practice? If so, you might know by now that it takes more than just exceptional care to stand out.

Promoting a specialized service comes with its unique challenges, so understanding the difference between B2C and B2B marketing strategies can transform a struggling practice into a thriving one.

To tell us all about it is this week’s guest, Stacy Hill, a B2B marketing expert. She founded Endo Marketing Group after assisting with marketing her husband’s endodontic practice and quickly realizing that his colleagues also needed similar help. 

Stacy brings a unique perspective to the table, having bridged the gap between dental specialists' aspirations for growth and the practical steps needed to achieve it. Her approach is not just about attracting direct patients but building a thriving referral network through strategic B2B marketing.

In this episode, she breaks down the complex world of dental marketing into five key components:

  • Website/SEO
  • Google reviews
  • Print material
  • Social media
  • Referral outreach

Each element is crucial for dental specialists who face the unique challenge of promoting their services to both potential patients and referring general dentists.

We also discuss the common challenges that dental specialists encounter, such as selecting effective marketing resources, managing marketing roles within the team, and leveraging practice management software for data-driven strategies.

If you're ready to raise your dental specialty practice’s visibility with proven marketing strategies, this episode is a must-listen. Tune in! 

Key Takeaways:

Introduction (00:00)

Meet Stacy Hill & Her Work With Dental Specialty Practices (02:04)

Marketing a General Practice vs. A Dental Specialty Practice (05:17)

5 Key Components for Specialty Practice Marketing (10:48)

Creating a Healthy Referral Network (19:08)

A Formula To Respond To Google Reviews (28:01)

Quick Q&A (29:56)

Additional Resources:

Get the “Twelve Secrets to Increase Google Reviews for your Dental Specialty Practice” workbook here:

To learn more, visit:

Connect with Stacy:

Follow Endo Marketing Group on Social Media:



Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



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