The Raving Patients Podcast


, Episode 


Care Beyond the Dentist Chair: Boosting Patient Experience Through Loyalty Programs


, Episode 


December 15, 2023

Care Beyond the Dentist Chair: Boosting Patient Experience Through Loyalty Programs

Showing up authentically in your dental practice might be the missing piece in your success. 

But, how do you do this? And most importantly, how do you curate a patient experience that gets you loyal customers?

In the ever-evolving landscape of dentistry, authenticity emerges as the secret ingredient to success.

On today's Raving Patients Podcast episode, we've got Shawn Zajas ready to share his groundbreaking tactics that are changing the dental marketing game.

Raised in a dental supply family, Shawn is a successful entrepreneur and a father of five. He introduces us to Zana, an innovative electric toothbrush company set to redefine patient experiences through its business model centered around a loyalty program for dental practices.

Shawn introduces Zana’s "Care Beyond the Chair," an ingenious loyalty initiative that gifts personalized electric toothbrushes to star patients. This unique approach not only elevates patient care but transforms loyal customers into enthusiastic brand advocates.

Beyond Zana's brilliance, Shawn shares valuable insights on dental marketing and branding dos and don’ts. He emphasizes the significance of authenticity and differentiation in a world where standing out is paramount. The conversation also delves into the importance of innovation in the dental industry.

Ready to elevate your practice? Join the conversation and reshape the way you approach patient care.

It's time to redefine patient care and make your practice unforgettable. Tune in!

Key Takeaways:

Introduction (00:00)

Meet Shawn Zajas (00:54)

What is Zana? (03:39)

Why patient experience is crucial (08:40)

Common branding and marketing challenges for dental practices (14:24)

How innovation is stifling in dentistry (20:05)

How Shawn entered the electric toothbrush business (22:05)

Quick Q&A (29:35)

Additional Resources:

Connect with Zana & Shawn Zajas:





Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



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