The Raving Patients Podcast


, Episode 


Boost Your Dental Practice: Maximizing Growth With Google Business Profiles and Local SEO


, Episode 


June 30, 2023

Boost Your Dental Practice: Maximizing Growth With Google Business Profiles and Local SEO

For most dentists, local SEO and Google Business Profiles drive a significant percentage of new patients. 

After all, think about it: The first thing we do when we want to go to a new doctor or try a new restaurant is… search for them on Google!

Having a good online presence through Google Business profiles and using local SEO best practices is a great way to attract more patients.

No one knows this more than this week’s guest, the amazing Colan Nielsen.

Colan is a local SEO expert with whom I’ve worked several times when I was still practicing dentistry. He began his career in the local SEO industry back in 2010. 

He became a Google product expert at the Google My Business Forum in 2014, which allowed him the opportunity to help thousands of business owners navigate the often confusing world of Google My Business. 

In 2017, Colan became the VP of Local Search at Sterling Sky Inc, one of the best marketing agencies in North America.

Today, he and I will discuss how to maximize your new patient growth using local SEO tactics and tools.

Are you ready?

Let’s dive in.

Key Takeaways: 

Introduction (00:00)

The big issues in local search ranking (02:23)

How important are reviews? (12:36)

Let’s talk about practitioner listings (14:43)

Let’s talk more about reviews (21:34)

The best local SEO tools (29:48)

More about Sterling Sky Inc (35:30)

Additional Resources:

Follow Sterling Sky Inc on LinkedIn:

Follow Sterling Sky Inc on Twitter:

Connect with Colan on LinkedIn:

Follow Colan on Twitter:


Are you ready to take your dental business to the next level? Register for my live event today at:

*** Use the promo code "RAVING" to get $100 off!


Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!



Len would love to connect with you.

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