What if every crown, implant, or veneer you placed didn’t just build smiles—but built wealth?
In this episode, Dr. Len Tau sits down with innovators Max Zanan and Adam Marburger of Dental Protection Group to reveal how dentists can turn warranties into a new revenue stream. They’re showing why protecting your patients’ dental work can also protect—and grow—your financial future.
They explain how this simple yet powerful concept—borrowed from the automotive industry—offers dentists a way to increase patient trust, improve case acceptance, and build long-term wealth through profit-sharing warranty programs.
Max and Adam share how their model allows dentists to turn warranties into wealth-building vehicles, all while protecting patients and creating a new stream of passive income in a tax-advantaged environment. They also discuss how to get your team on board, how to present warranties to patients, and why this model is changing how entrepreneurial dentists think about their businesses.
You’ll learn:
Warranties Build Trust: Patients already value protection plans in every purchase—offering one in dentistry creates instant credibility and peace of mind.
Wealth Through Risk Transfer: Unlike goodwill replacements, Dental Protection Group’s model lets dentists transfer risk and receive compensation when failures occur.
Profit Sharing Opportunity: Money left over from unclaimed warranties is returned to the practice, compounding over time like a “401(k) on steroids.”
Team Buy-In Is Key: Success depends on making warranties part of the practice culture—presented as a standard part of every procedure, not an upsell.
Entrepreneurial Dentistry: The program empowers dentists to generate long-term, tax-friendly income, fund growth, or even retire earlier.
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Key Takeaways
00:00 Introduction and Event Highlights
01:30 Meet the Dental Protection Group
03:37 Understanding Dental Warranties
04:07 The Value of Warranties in Dentistry
06:10 Warranties as a Consumer Expectation
08:29 Differentiating Warranties from Goodwill
09:08 The Financial Benefits of True Warranties
11:19 Wealth Building through Warranties
13:01 Creating Generational Wealth in Dentistry
15:12 Implementing Warranties in Practice
19:11 The Culture of Warranties in Dental Practices
20:36 The Perfect Scenario for Implementation
24:30 Handling Patient Objections
27:11 Team Buy-In and Incentives
28:35 Quick Onboarding Process
29:37 Transferability of Warranties
31:45 Final Thoughts and Opportunities
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Connect with Max and Adam
Visit DentalProtectionGroup.com to schedule a consultation with Max and Adam.
📞 Contact Adam directly at (618) 979-9483 or Max at (917) 903-0312.
📧 Email: adam@dentalprotectiongroup.com | max@dentalprotectiongroup.com
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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/
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