If you’re investing time and money into attracting new patients but still struggling to build long-term loyalty, this episode is for you.

Great dental marketing doesn’t stop when a new patient books—it starts the moment they walk through the door. And no one understands that better than Victoria Porter, founder of Bitemark Media.

With a background in luxury hospitality and a passion for branding, Victoria brings a fresh perspective to dental marketing—one centered around real relationships, high-quality care, and community connection.

In this episode, Victoria and Dr. Len Tau dive into:

• Why patient retention is the most underrated growth strategy in dentistry
  
  
• How to align your office experience with your brand voice
  
  
• The key touchpoints that keep patients loyal, even between appointments
  
  
• Creative ways to offer value without falling into the "discount trap"
  
  
• How to build a loyalty program that actually works
  
  
• And why believing in your brand's mission is the ultimate secret weapon
  
  

Whether you’re opening your first practice or looking to refresh your approach, Victoria shares practical advice (and real-life examples) for creating a practice that patients want to return to—and rave about.

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Key Takeaways

00:42  Introduction and Event Announcement

01:56 Meet Victoria Porter: A Dental Marketing Powerhouse

05:06 The Importance of Patient Retention

10:06 Enhancing Patient Experience and Brand Voice

15:20 Nourishing Patient Relationships Beyond the Office

23:54 Implementing Loyalty Programs in Dental Practices

29:55 Authenticity in Patient Care

31:58 Lightning Round Q&A

37:26 Conclusion and Contact Information

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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