The Raving Patients Podcast

Season 

, Episode 

168

Avoid Common Marketing Mistakes While Growing Your Dental Office

Season 

, Episode 

168

May 19, 2023

Avoid Common Marketing Mistakes While Growing Your Dental Office

Did you know?

Most dental clinics are unaware of all the interesting ways to generate patient leads, how a lead can be tracked through a Google or Facebook campaign, or how much a marketing budget should be and what it should be spent on. 

And this, friends, is a big no-no if you want to grow your dental office.

Good marketing is a must, which is why in this episode of the Raving Patients podcast, I’ve invited a marketing expert, Brandon Bosch aka Dr. Marketing.

Brandon’s work is all about helping dentists and their offices grow through marketing, and today, he’s here to share with us his secrets and make sense of the complex world of dental marketing.

He’ll also be discussing some marketing mistakes dental offices make, such as:

  • Using written testimonials,
  • Making promises they can’t keep,
  • Not using the right language,
  • Using too many incentives on their website,
  • Having more than one website,
  • Using incorrect titles or designations,
  • … and many more!

Yes, you might be making these mistakes and not be aware of them, which is why this episode is a must-listen for every dentist out there who wants to grow their business.

Listen to this episode and learn everything you need to know about the most common marketing mistakes dental clinics make, the rules and regulations to know, how to set up a proper marketing budget, and more.

Are you ready?

Let’s dive in.

Key Takeaways: 

  • Introduction (00:00)
  • Time to meet Dr. Marketing (00:33)
  • Common marketing mistakes you might be making (05:27)
  • Are you spending the wrong amount of money? (10:15)
  • Let’s talk about online marketing (15:53)
  • What makes a great website (18:27)
  • Google vs social media (22:48)
  • How to promote high-value options (27:00)

Additional Resources:

Are you ready to take your dental business to the next level? Register for my live event today at: https://superchargeyourdentalpractice.com/

*** Use the promo code "RAVING" to get $100 off!

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/

SPONSORED BY:

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