The Raving Patients Podcast


, Episode 


Are You Making These 5 Online Dental Marketing Mistakes?


, Episode 


October 14, 2022

Are You Making These 5 Online Dental Marketing Mistakes?

Too often, dental practices don't realize that they are missing critical elements of their marketing or that their well-intentioned efforts have caused self-inflicted marketing wounds. 

Perhaps the most common mistake dentists make is to hire a marketing company and never look at the results. They never analyze anything, look at reporting, and have no idea what return on investment is about.  

The first step to improving your marketing and avoiding common mistakes is understanding your 'why'. Why are you doing marketing? Who are you trying to reach?

Many dentists assume that putting a website up and being aggressive on social media with ads is enough as far as marketing goes. However, this approach lacks planning and an understanding of your target audience. Yet it's not only about knowing your target audience but also about what type of marketing strategy will work best for that specific target audience.

As you can see, online dental marketing can be challenging to get right. There are many variables to consider, and without a well-developed marketing strategy, you'll only waste time and money.

So, what is the best way to avoid these common dental marketing mistakes and improve your overall marketing strategies?

Tune in to this week's episode of 'The Raving Patients Podcast' to find out!

Jamie DiBease is an online dental marketing professional and owner of the dental marketing company Day One. Today, Jamie joins me to discuss the top five common dental marketing mistakes practice owners make, why they're so pervasive, and how to avoid them.

You'll also learn to develop a comprehensive and strategic marketing system that will help you grow your practice and strike a balance between doing great work and taking care of yourself - ultimately helping you lead the life you envision.

Key Takeaways 

  • Are you making these online dental marketing mistakes? (00:00)
  • Jamie's background in dentistry and marketing (02:24)
  • The top 5 marketing mistakes dental professionals make (05:32)
  • Creating a solid marketing system (13:22)
  • How to measure your online marketing's efficiency (18:33)
  • Tips to avoid common dental marketing mistakes (21:50)
  • The best way to build a marketing foundation (26:17)

Additional Resources

Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:



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