The Raving Patients Podcast

Season 

, Episode 

116

7 Ways to Optimize Your Dental Marketing Using Google My Business 

Season 

, Episode 

116

May 20, 2022

7 Ways to Optimize Your Dental Marketing Using Google My Business 

Google My Business is an undeniably convenient tool for boosting your digital marketing strategies and scaling your practice. However, many dentists still don't know how Google My Business works, and to be fair, it can be challenging to figure out at first. 

For example, let's take a look at how Google decides which dental practices to place first on Google Maps. When somebody searches for a dentist by Googling something like 'best dentists near me,' Google is not gathering the data to put in Google Maps directly from your practice's website - but from your Google My Business listing.

So, does this mean that optimizing your listing makes more sense than optimizing your website?

Well, not exactly. If you want to rank higher in the Google Map, you need to optimize both your website and your Google My Business listing - which does, in fact, link to your website.

We've covered some website optimization techniques and best practices in the podcast before, which you can find here. But what about optimizing your Google My Business listing? 

The first step to optimizing your listing is to claim it and verify it. The process is pretty straightforward - you search your name, find your listing, and look for a button that says 'Manage this listing' or 'Claim this listing.'

Once you've verified your business, you'll get access to your account at business.google.com, where you'll be able to optimize it further.

If you want to learn more tips on how to optimize your online dental marketing with Google My Business, improve your online presence and grow your practice, don't miss this week's episode of 'The Raving Patient's Podcast'!

Adrian Lefler, CEO at 'My Social Practice' and online dental marketing expert, joins me today to explain the seven ways you can optimize your online dental marketing with Google My Business. Tune in now to find out more!

You'll learn how to get more reviews, improve your Google Maps ranking, SEO best practices, and some do's and don'ts when using Google My Business. 

Key Takeaways 

  • How to optimize your dental marketing with Google My Business (00:00)
  • Adrian's background in dental and social media marketing (02:34)
  • What most dentists don't know about Google maps (09:27)
  • How to optimize your Google My Business page (13:39)
  • Why you shouldn't call yourself a dental clinic (19:49)
  • How to rank higher on Google Maps (24:22)
  • SEO explained: best practices and mistakes (30:52)
  • Lightning round questions (35:11)

Additional Resources

Learn more about My Social Practice at: https://mysocialpractice.com/

This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len

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