The Raving Patients Podcast


, Episode 


5 High-ROI Dental Marketing Strategies To Stay Ahead Of The Game In 2023


, Episode 


April 14, 2023

5 High-ROI Dental Marketing Strategies To Stay Ahead Of The Game In 2023

Dental marketing has become increasingly complicated over the last fifteen years, leaving many dental professionals struggling to keep up with the rapidly changing environment. Fortunately, there are a few modern and simple dental marketing strategies you can apply right now to stay ahead of the game without breaking the bank!

Dr. Kathryn Alderman is the CEO and founder of Progressive Practice Solutions, an agency that provides support for multi-location practices. 

In Kathryn's view, to create successful dental marketing campaigns in 2023, you should focus primarily on optimizing your website using high-traffic keywords related to the services you offer. Additionally, a well-SEO-optimized website gives patients the information they're looking for and provides answers to commonly asked questions.

While most dentists are at least familiar with some SEO techniques and strategies, few of them are aware of YouTube content's potential to drive organic traffic. The method involves creating YouTube videos and linking them to your website.

Yes, you might need to invest time in creating engaging and relevant content, but it's worth the effort if you consider how much money you can save in ads by using this strategy.

Another high-ROI marketing technique most dentists don't take advantage of is building a well-optimized Google page. Kathryn believes an optimized Google page is perhaps even more important than the website and the easiest way to get those new patient phone calls.

Finally, it's also crucial to stay active on social media platforms and post relevant content. In fact, most patients will check your social media platforms before checking your website, and Kathryn is confident that this trend will only increase.

If you want to learn more, make sure to catch this week's episode of 'The Raving Patients Podcast!'

Kathryn joins me to share the top 5 modern dental marketing strategies to maximize your marketing results while minimizing expenses. Tune in to find out more!

We delve deeper into SEO techniques and optimizing your website and Google page, leveraging the power of social platforms and YouTube, and much more.

Key Takeaways 

  • Top 5 ways to maximize marketing results while minimizing expenses (00:00)
  • Kathryn's journey and background in dental marketing (02:51)
  • How will dental marketing evolve by 2025? (08:13)
  • How to optimize your website and Google Business Profile (12:10)
  • SEO best practices (14:45)
  • What are Google bots, and how do they work? (19:01)
  • Kathryn's views on online scheduling (22:00)
  • What's the most challenging part of marketing? (27:07)
  • Lightning round Q&A (30:08)

Additional Resources

Are you ready to take your dental business to the next level? Register for my live event today at:

*** Use the promo code "RAVING" to get $100 off!


Learn proven dental marketing strategies and online reputation management techniques at:

This podcast is sponsored by Dental Intelligence. Learn more at:

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at:



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