1. Choose the Right Web Developer
Pick someone to build your website who has experience in the dental industry. It’s not just about having a nice-looking site; it’s about understanding what dental patients are looking for. Before hiring a developer ask them: “What percentage of your clients are dentists? How many years of experience do you have in the dental industry?” If you’re looking for an affordable and professional website developer with no long term contracts, checkout The DocSites.
2. Invest in Professional Photos and Videos
Hire a professional photographer and videographer to capture the essence of your practice. These images and videos are crucial – they bring your website to life in a way that stock photos just can’t match. They show the real people and the genuine care behind your practice.
3. Showcase What Makes Your Practice Unique
Once you have your professional photos and videos, have your marketing team incorporate them into your website. You’ll be amazed at the difference it makes. Your website will become more engaging, more authentic, and more reflective of the unique qualities of your practice.
Additionally, use your website’s homepage to highlight 1-2 things you want your practice to be known for. This is referred to as your “Unique Value Proposition” and spells out to the patient what your practice does exceptionally well. This could range from what treatments you focus on like “We’re an Invisalign Platinum Provider” to how you approach dentistry like “Our gentle dentists cater to nervous patients.”
4. SEO Optimized Treatment Pages with Your City
To ensure that your website has a higher likelihood of showing up on Google for search terms like “Dentist Near Me” – ensure your website has the following elements:
• Properly optimized Title tags & Meta descriptions• Each treatment / service you provide should have its own page
• Your treatment pages should be optimized for the city your practice is in
A successful dental practice website is a platform to showcase your practice’s personality, expertise, and commitment to patients. By choosing the right website company, optimizing for SEO, and incorporating personalized content, you can build a strong online presence that attracts new patients.
